NGINX Website Migration to f5.com
Role: Lead Designer
Design Challenge: After purchasing NGINX years earlier, and maintaining it as a separate website, the time had come to migrate nginx.com onto f5.com’s AEM platform for a more cohesive user experience. The transition for existing nginx.com users needed to be considered from both a brand and UX perspective.
NGINX had existing brand equity amongst its customers as an open source company that could conflict with how F5’s brand was perceived traditionally. The challenge in migrating was how to delicately find a middle ground for how NGINX showed up under the umbrella of the F5 brand.
Solution: To help users to feel at home and find the information they desired quickly and easily during the transition, a “soft landing page” was created. In addition, it was important to consider how the popular NGINX blog would gracefully integrate to the existing f5 blog experience.
I collaborated with project management and stakeholders from the NGINX org, to come up with mutually agreed upon solutions to the challenges around the migration.
A user flow was created in Figma in order to offer a visual source of truth guiding this complex design effort across organizations. The landing page from the flow, that made key areas findable for users, is shown here.
