Design Challenge: For the ten year anniversary of F5’s flagship thought leadership report, the landing page had to reflect the maturity of the program, building brand equity while driving report downloads.
Solution: I evolved the landing page design to include a more immersive hero section with form still included prominently, but alongside an engaging presentation of the key findings. The strategy was to give users enough information from the report up-front, in order to convince them to fill out the form and get the full report pdf.
For those who weren’t ready to download immediately, the next section went deeper, featuring data visualizations as a counterpoint to the more conceptual illustrations above.
Further down page, I put the user into the shoes of one of the respondents by prompting them to answer one of the survey questions from the report. After submitting their answer, they could compare themselves to the broader tech sector by seeing the data visualization reflecting the answers from survey respondents.
The page layout is shown below, along with another landing page that was customized for a SOAS Report that was more focused on AI.
