F5 Iconography System
Role: Lead Designer
Design Challenge: F5 needed a unique set of brand iconography to convey technical concepts, represent industries, or illustrate features and benefits of its products.
Solution: In 2018, I worked with Subject Matter Experts to build out an initial system of iconography to be used on the website, in presentations, and beyond. After continuing to own the system for years, continuously adding to it as needs arose, I onboarded more designers to build out the system further.
Down the road, we evolved the simple, line-art icons to become richer, colorful, filled illustrations, and combined the individual icons to tell broader technical stories. This laid the foundation for F5’s future visual identity, which can currently be seen on f5.com.