A/B Testing for F5 Landing Page Designs
Role: Lead Designer
Design Challenge: F5’s landing page experience needed to be improved and optimized. UserTesting revealed that the current landing page design without brand imagery was less trusted and viewed less favorably by users.
Solution: In collaboration with designers on the Campaigns team, competitive research was conducted, and numerous alternative designs were explored. Options were narrowed down and presented to the A/B testing team to gain insights on the best approach.
Two alternate designs I explored in both light and dark mode are shown below.
