F5.com Home page
Design challenge: The home page lacked strategy and was not designed to help different audiences find the information they were looking for.
Role: Lead Designer
Solution: Collaborating with content strategy, I redesigned the home page strategically to serve the many audiences that would use it as a jumping off point in different ways.
I also contributed to the process going forward to analyze the performance and make regular updates to the home page.
View the home page on f5.com.