NGINX Website Migration to f5.com
Design challenge: After purchasing NGINX many years earlier, and maintaining it as a separate website, the time had come to migrate nginx.com onto f5.com’s AEM platform for a more cohesive user experience.
The NGINX brand had built equity amongst its users as an open source company that could sometimes be at odds with how F5’s brand was perceived traditionally. The brand challenge in migrating was therefore how to delicately find a middle ground–to preserve how nginx showed up under the umbrella of the F5 brand, while delivering a cohesive experience.
To help users to feel at home and find the information they desired quickly and easily during the swithover, a “soft landing page” was created. In addition, how to fold in the nginx blog gracefully to the existing f5 blog experience was considered.
Role: Lead Designer
Solution: I collaborated with project management and stakeholders from the NGINX org, to come up with mutually agreed upon solutions to the challenges around the migration.
A user flow was created in Figma in order to offer a visual source of truth guiding this complex design effort across organizations. The landing page from the flow, that made key areas findable for users, is shown here.