A/B Testing for F5 Landing Page Designs
Design challenge: F5’s landing page experience needed to be improved and optimized. UserTesting revealed that the current landing page design without brand imagery was less trusted and viewed less favorably by users.
Role: Lead Designer
Solution: In collaboration with a couple of designers on the Campaigns team, competitive research was conducted, and numerous alternative designs were explored. Options were narrowed down and presented to the A/B testing team to gain insights on the best approach.
One design I explored is shown here. There was also a “dark-mode” version.