Event Microsite for F5 AppWorld 2025
Design challenge: We needed to get the initial online event presence launched under a tight timeframe for F5’s newly-branded flagship event.
Role: Lead Designer
Solution and process: Collaborating with the Art Director for the new event creative, I translated the work-in-process into a modern web experience, influenicing the final approach in the process.
Comps were created in Figma, adhering to established F5 UI/UX standards, to maintain a consistent user experience for the microsite alongside other F5 site properties.
I shepherded the project along, presenting designs to creative leadership and stakeholders, rapidly reconciling all feedback to arrive at final, approved page designs.
Moving into development, I provided the needed guidance directly to the event company’s dev team, ensuring the site would be built properly on-time.
View the live event microsite here.