F5 State of Application Strategy Report Landing Page
Design challenge: For the ten year anniversary of F5’s flagship thought leadership report, the landing page had to reflect the maturity of the program, building brand equity while driving report downloads.
The strategy was to give users enough information from the report up-front, in order to convince them to fill out the form and get the full report pdf.
Role: Lead Designer
Solution: I evolved the landing page design to include a more immersive hero section with form still included prominently, but alongside an engaging presentation of the key findings.
Using Ceros, and working with the illustration designers, I created animations for each of the four findings. Users were prompted to discover the value of the report up front.
For those who weren’t ready to download immediately, the next section went deeper, featuring data visualizations as a counterpoint to the more conceptual illustrations above.
Further down page, I put the into the shoes of one of the respondents by prompting them to answer one of the survey questions from the report. After submitting their answer, they could compare themselves to the broader tech sector by seeing how others responded.
View the work live on f5.com or preview the animations via the video below.